Big Tech’s guide to talking about AI ethics; Wired, April 13, 2021

Karen Hao , Wired; Big Tech’s guide to talking about AI ethics

"AI researchers often say good machine learning is really more art than science. The same could be said for effective public relations. Selecting the right words to strike a positive tone or reframe the conversation about AI is a delicate task: done well, it can strengthen one’s brand image, but done poorly, it can trigger an even greater backlash.

The tech giants would know. Over the last few years, they’ve had to learn this art quickly as they’ve faced increasing public distrust of their actions and intensifying criticism about their AI research and technologies.

Now they’ve developed a new vocabulary to use when they want to assure the public that they care deeply about developing AI responsibly—but want to make sure they don’t invite too much scrutiny. Here’s an insider’s guide to decoding their language and challenging the assumptions and values baked in...

diversity, equity, and inclusion (ph) - The act of hiring engineers and researchers from marginalized groups so you can parade them around to the public. If they challenge the status quo, fire them...

ethics board (ph) - A group of advisors without real power, convened to create the appearance that your company is actively listening. Examples: Google’s AI ethics board (canceled), Facebook’s Oversight Board (still standing).

ethics principles (ph) - A set of truisms used to signal your good intentions. Keep it high-level. The vaguer the language, the better. See responsible AI."

Brands, T-shirt makers line up to trademark coronavirus pandemic; USA Today, April 7, 2020

Nick Penzenstadler, USA Today; Brands, T-shirt makers line up to trademark coronavirus pandemic

"[Josh] Gerben [a Washington intellectual property attorney who’s been tracking daily filings] pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Gerben pointed out that trademark office examiners are perhaps the best equipped federal employees to keep working through the pandemic since most already telework. Trademarking is a lengthy process, he said, typically taking four months for an initial examination of an application and about eight months before a trademark is finalized.

Examiners use simple tools such as Google to determine whether a phrase is unique. To receive the protections of exclusive national rights, a mark must be both distinct and already in commercial use by the filer. That means the dozen individuals applying for “I survived COVID-19” could be denied exclusive rights, especially if startups on Etsy or other do-it-yourself websites are selling items. 

Trademark holders will have to consider the business ethics of profiting from a pandemic that’s killed thousands."

The big problem for Uber now: Attracting talent; Washington Post, June 14, 2017

Elizabeth Dwoskin and Todd C. Frankel, Washington Post; The big problem for Uber now: Attracting talent


[Kip Currier: Uber's ongoing travails provide an illustrative case study for the critical importance of organizational culture and core values. For an upstart start-up company betting the corporate house on developing paradigm-shifting self-driving technology, there's an ironic sense that the leadership and Board were asleep at the steering wheel (or revved up on too many Red Bulls!) for a very long time. Whether Uber can now shift out of "off-roading" bro-culture mode, institute tangible "cultural guardrails", and make lasting transformational change is anyone's guess.]


"Last year, software engineer Elizabeth Ford got what many young engineers in Silicon Valley once considered the dream job pitch: Would she be interested in working at Uber?

Ford was blunt with the Uber recruiter, telling her the company was immoral and asking not to be contacted again. “As an engineer in the Bay Area, I feel we’ve pretty much turned on Uber,” Ford, 27, who works at restaurant start-up Eatsa, said.

On Tuesday, Uber said it would be taking 47 wide-reaching steps to address a recent string of controversies about its anything-goes, cutthroat corporate culture, including allegations of sexual harassment and inappropriate behavior — accusations that have made Ford and many other tech workers, particularly women, skeptical of joining the company.

Ford said Tuesday’s actions did not change her views.

“The company still has so much toxicity,” Ford said by e-mail Tuesday evening. “They would need to change everything about their culture and how they operate to make me want to work there."

The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’; New York Times, May 28, 2017

Danny Hakim, New York Times; 

The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’

“In the United States, the Trump Organization took Mr. Davies’s coat of arms for its own, making one small adjustment — replacing the word “Integritas,” Latin for integrity, with “Trump.”

Joseph D. Tydings, a Democrat and former United States senator from Maryland who is the grandson of Mr. Davies, learned that Mr. Trump was using the emblem, at least at Mar-a-Lago, when he visited the property. Mr. Trump had never asked permission...

The organization has trademarked the Davies coat of arms in the United States, which has far less attachment to such symbols. It is used on the company’s website and is a prominent branding detail of Mr. Trump’s many American golf courses and resorts — emblazoned on golf balls, shirts and bottles of body lotion.

When the Trump Organization created a Civil War memorial at the golf course near Washington commemorating a battle and a “river of blood” that never occurred, a plaque marking the fictitious event was embossed with the coat of arms."

The Right to Privacy for Children Online; New York Times, 4/15/16

Teddy Wayne, New York Time; The Right to Privacy for Children Online:

"Nevertheless, it is striking that both famous billionaires, aware of how staunchly they must defend their own privacy (Beyoncé, for instance, rarely gives interviews), seemingly have few qualms about sacrificing their children’s."

Redskins’ Owner Stubbornly Clings to Wrong Side of History; New York Times, 10/12/13

William C. Rhoden, New York Times; Redskins’ Owner Stubbornly Clings to Wrong Side of History: "[Washington Redskins owner Daniel Snyder's] refusal to change an offensive name is emblematic of our society’s tendency to wrap ourselves in the armor of self-interest regardless of who might be wounded or offended. Sports has historically been a vehicle to bring us together. Increasingly, the enterprise is becoming one more tool of divisiveness. Those of us who are appealing to Snyder’s sense of ethics and morals are barking up the wrong tree. If this were about morality, Snyder would not need surveys and handpicked American Indians to validate his point. He would stand alone on principle. Snyder’s fight is an economic issue, revolving around licensing, marketing and branding. His stridency is based in money, not morality. When you follow your wallet and ignore your conscience, you’re headed for moral bankruptcy."