The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’; New York Times, May 28, 2017

Danny Hakim, New York Times; 

The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’

“In the United States, the Trump Organization took Mr. Davies’s coat of arms for its own, making one small adjustment — replacing the word “Integritas,” Latin for integrity, with “Trump.”

Joseph D. Tydings, a Democrat and former United States senator from Maryland who is the grandson of Mr. Davies, learned that Mr. Trump was using the emblem, at least at Mar-a-Lago, when he visited the property. Mr. Trump had never asked permission...

The organization has trademarked the Davies coat of arms in the United States, which has far less attachment to such symbols. It is used on the company’s website and is a prominent branding detail of Mr. Trump’s many American golf courses and resorts — emblazoned on golf balls, shirts and bottles of body lotion.

When the Trump Organization created a Civil War memorial at the golf course near Washington commemorating a battle and a “river of blood” that never occurred, a plaque marking the fictitious event was embossed with the coat of arms."

From Trump the Nationalist, a Trail of Global Trademarks; New York Times, February 21, 2017

Danny Hakim and Sui-Lee Wee, New York Times; 

From Trump the Nationalist, a Trail of Global Trademarks

"The trademarks are the natural outgrowth of a global-spanning strategy. Like any businessman, Mr. Trump has long sought to protect his brand and products legally with trademarks, whether by registering a board game he once tried to sell, slogans like “Make America Great Again” or simply the name “Trump.”

But the trail of trademarks offers further clues to his international business ties, which leave the president vulnerable to potential conflicts of interest, or at least perception challenges. The Chinese government’s trademark announcement last week came just days after Mr. Trump retreated from challenging China’s policy on Taiwan in a call with China’s president, Xi Jinping.

The Times review of nine databases identified nearly 400 foreign trademarks registered to Trump companies since 2000 in 28 countries, among them New Zealand, Egypt and Russia, as well as the European Union. There are most likely many more trademarks, because there is no central repository of all trademarks from every country. The Trump Organization has been filing trademarks for decades, and has said that it has taken out trademarks in more than 80 countries."