The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’
“In the United States, the Trump Organization took Mr. Davies’s coat of arms for its own, making one small adjustment — replacing the word “Integritas,” Latin for integrity, with “Trump.”
Joseph D. Tydings, a Democrat and former United States senator from Maryland who is the grandson of Mr. Davies, learned that Mr. Trump was using the emblem, at least at Mar-a-Lago, when he visited the property. Mr. Trump had never asked permission...
The organization has trademarked the Davies coat of arms in the United States, which has far less attachment to such symbols. It is used on the company’s website and is a prominent branding detail of Mr. Trump’s many American golf courses and resorts — emblazoned on golf balls, shirts and bottles of body lotion.
When the Trump Organization created a Civil War memorial at the golf course near Washington commemorating a battle and a “river of blood” that never occurred, a plaque marking the fictitious event was embossed with the coat of arms."
