The Unburnable Book: Margaret Atwood’s THE HANDMAID'S TALE; May 23, 2022

The Unburnable Book: Margaret Atwood’s THE HANDMAID'S TALE

"To benefit PEN America’s work defending freedom of expression, Penguin Random House is proud to partner with Margaret Atwood and Sotheby’s to offer an unburnable edition of the classic, and often banned, novel The Handmaid’s Tale."

Letter to the Editor: "Get the Facts on Readers", Emailed to The Pittsburgh Post-Gazette; Kip Currier, September 1, 2018

[Kip Currier: I'm copying below a Letter to the Editor--titled "Get the Facts on Readers"--that I emailed today (September 1, 2018) to The Pittsburgh Post-Gazette. For additional background, see this story.]

Get the Facts on Readers

Dear Editor,

The Post-Gazette is running a multi-platform ad campaign that weaponizes variations of the line “I will never go digital” to make fun of older readers, depicted as fuddy-duddy Luddites. In one particularly offensive TV spot, a digitally-savvy granddaughter openly mocks her grandmother who prefers print.

Research refutes the ageist “messages” in the P-G’s divisive marketing campaign. Many adult U.S. readers—of all ages—are hybrid readers who want the choice of information in both print and digital formats.

As evidence, take a look at some of the key findings from a Jan. 3-10, 2018 national survey of 2,002 U.S. adults, reported by the well-respected, non-partisan Pew Research Center:

Despite some growth in certain digital formats, it remains the case that relatively few Americans consume digital books (which include audiobooks and e-books) to the exclusion of print. Some 39% of Americans say they read only print books, while 29% read in these digital formats and also read print books.

And the coup de grace to the P-G’s graceless stereotyping:

Some demographic groups are more likely than others to be digital-only book readers, but in general this behavior is relatively rare across a wide range of demographics. For example, 10% of 18- to 29-year-olds only read books in digital formats, compared with 5% of those ages 50-64 and 4% of those 65 and older.

The P-G’s preening effort to digitally divide users borders on farce, given that P-G writers and staff repeatedly concede the deplorable state of the newspaper’s digital search and archival features. 

The P-G’s tagline is “One of America’s Great Newspapers”. Unfortunately, for a variety of reasons, that tagline is not supported by facts. So, here’s a “message” for P-G ownership:

Hire some of the Pittsburgh region’s highly educated information professionals to help the P-G become a bona fide leader in print and digital content, search, and delivery. Give the Pittsburgh region a truly great newspaper that inclusively serves and respects all of its readers and residents.

James “Kip” Currier

Mt. Lebanon

The Chainsmokers' 'Don't Let Me Down' Turns Tearjerker in New State Farm Commercial: Watch; Billboard, March 14, 2017

Kat Bein, Billboard; 

The Chainsmokers' 'Don't Let Me Down' Turns Tearjerker in New State Farm Commercial: Watch

[Kip Currier: Usually, I assiduously avoid watching ads. (No ads are marketed on my blogs either.) But the first 2-3 seconds of this ad grabbed my attention and snared me (darn you--cute little scruffy white dog!).

A very effective mix of imagery and music to deliver State Farm's message about "doing some good".]

"If you thought that Humane Society commercial with the Sarah Mclachlan song was tough, wait 'til you get a load of this new State Farm commercial.

The Chainsmokers' hit “Don't Let Me Down” gets the ultra-ballad treatment as a musical means to motivate you to do some good. State Farm captures that guilty feeling we all get throughout the day as we're constantly and rightly reminded how hard life is for others. We could all do more to help our veterans, our troubled youth, our elderly, our homeless, even the neglected animals of the world.

You may often say to yourself, “I don't have the cash to spare to charity right now,” but what's even better to give is time. State Farm wants to make donating your time easier than ever. Just head over to neighborhoodofgood.com, enter your zip code, and see what organizations can benefit from your energies whenever works for your schedule."