Ronn Torossian Admits To "Ethical Lapses" Amid News Site Controversy; PRovokeMedia, February 23, 2022

Diana Marszalek, PRovokeMedia ; Ronn Torossian Admits To "Ethical Lapses" Amid News Site Controversy

"After finally admitting to owning Everything-PR, 5WPR founder and CEO Ronn Torossian apologized for his lack of transparency on the issue, acknowledging making “missteps including ethical lapses and errors in judgment” during the 20-year history of his firm...

Torossian’s apology comes following Crain’s New York Business’s report last week that he does indeed own Everything-PR, despite years of denial, and used the site to boost his own firm while slamming other agencies...

“In addition to being a cowardly and blatant violation of PRSA's Code of Ethics, Ronn’s actions are a stain on our profession and undermine our role as guardians of facts and integrity for those we serve. We strongly condemn his and his firm’s direct role in perpetrating disinformation while pretending to be a legitimate industry news site," said PRSA-NY's board said in a statement."

Big Tech’s guide to talking about AI ethics; Wired, April 13, 2021

Karen Hao , Wired; Big Tech’s guide to talking about AI ethics

"AI researchers often say good machine learning is really more art than science. The same could be said for effective public relations. Selecting the right words to strike a positive tone or reframe the conversation about AI is a delicate task: done well, it can strengthen one’s brand image, but done poorly, it can trigger an even greater backlash.

The tech giants would know. Over the last few years, they’ve had to learn this art quickly as they’ve faced increasing public distrust of their actions and intensifying criticism about their AI research and technologies.

Now they’ve developed a new vocabulary to use when they want to assure the public that they care deeply about developing AI responsibly—but want to make sure they don’t invite too much scrutiny. Here’s an insider’s guide to decoding their language and challenging the assumptions and values baked in...

diversity, equity, and inclusion (ph) - The act of hiring engineers and researchers from marginalized groups so you can parade them around to the public. If they challenge the status quo, fire them...

ethics board (ph) - A group of advisors without real power, convened to create the appearance that your company is actively listening. Examples: Google’s AI ethics board (canceled), Facebook’s Oversight Board (still standing).

ethics principles (ph) - A set of truisms used to signal your good intentions. Keep it high-level. The vaguer the language, the better. See responsible AI."

Trump Knows His Only Legal Hope Is to Win in the Court of Public Opinion; Slate, December 18, 2018

Dahlia Lithwick, Slate; Trump Knows His Only Legal Hope Is to Win in the Court of Public Opinion

"Watch for the pattern: The president is both too big and too small to be held to legal account. He is too busy and too important. But also, he doesn’t understand, and he cannot recall. The crimes weren’t “big.” The president—in this conception—exists on some astral plane that courts, and facts, cannot touch. It’s as if we’ve arrived at a point in the Mueller probe where all of federal law must be reduced to something a small child could color over a long car ride for Trump to be expected to understand it. This is a PR play that works only as long as we all accede to the central principle that this one man is above—or below—the law. That isn’t something the courts, or Bob Mueller, or Rudy Giuliani can adjudicate. It’s the thing we’ll at some point have to determine for ourselves."

Newseum Says It Made a Mistake and Pulls ‘Fake News’ Shirts; The New York Times, August 3, 2018

Sopan Deb, The New York Times; Newseum Says It Made a Mistake and Pulls ‘Fake News’ Shirts

[Kip Currier: Photos of some items I bought at The Newseum when I was there for a Social Innovation Summit a couple of years ago:]

"The Newseum in Washington, which caused a stir Friday after reports that it was selling a T-shirt reading “You Are Very Fake News,” announced Saturday that it was pulling the shirts from its gift shop and online store.

“We made a mistake and we apologize,” the museum, which is dedicated to press freedom, said in a statement on its website. “A free press is an essential part of our democracy and journalists are not the enemy of the people.”

Senate fails its Zuckerberg test; CNN, April 11, 2018

Dylan Byers, CNN; Senate fails its Zuckerberg test

"Congress doesn't understand Facebook.

Mark Zuckerberg emerged unscathed from Tuesday's Senate committee hearing, and he did so in large part because most of the senators who asked him questions had no clue how Facebook worked, what the solutions to its problems are, or even what they were trying to achieve by calling its CEO to testify, other than getting some good soundbites in.

What the first day of the Zuckerberg hearings made clear is that many American lawmakers are illiterate when it comes to 21st century technology."

Full transcript: Apple CEO Tim Cook with Recode’s Kara Swisher and MSNBC’s Chris Hayes; Recode, April 6, 2018

Meghann Farnsworth, Recode; Full transcript: Apple CEO Tim Cook with Recode’s Kara Swisher and MSNBC’s Chris Hayes

"Recode’s Kara Swisher and MSNBC’s Chris Hayes interviewed Apple CEO Tim Cook in Chicago, IL. The interview was taped on Tuesday, March 27, and aired on Friday, April 6, 2018. Read the full transcript below.

The full video is not available online but you can listen to the full, uncut interview on Recode Decode, hosted by Kara Swisher. The audio is embedded below, or you can find the podcast on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts."

Congress wants to 'inflict pain’ on Mark Zuckerberg. Is he ready for it?; Guardian, April 10, 2018

Olivia Solon, Guardian; Congress wants to 'inflict pain’ on Mark Zuckerberg. Is he ready for it?

"Taking the stand will be a major test for Zuckerberg’s communication skills. Unlike when he deals with the media, his public relations team won’t be there to cherry-pick questions from friendly parties. And Congress wants its pound of flesh.

“Congress is theatre. More than what they are going to want to learn [about the data lapses], they are going to want to inflict pain. They are going to want to be seen as being responsive to public disgruntlement with how Facebook handled the issue,” said Ari Ratner, founder of communications consultancy Inside Revolution and former Obama administration official...

Zuckerberg will want to come across as authentic and apologetic, and will, according to his testimony published on Monday, highlight the sweeping changes that the company has announced already to its privacy tools and to the way third parties can access data on the platform as well as a verification process for political advertisers and page administrators. He will probably also want to talk about Facebook’s global compliance with General Data Protection Regulation (GDPR), a broad set of privacy protections being introduced in the European Union in May."

Without data-targeted ads, Facebook would look like a pay service, Sandberg says; NBC, April 5, 2018

Alex Johnson and Erik Ortiz, NBC; Without data-targeted ads, Facebook would look like a pay service, Sandberg says

"The data of users is the lifeblood of Facebook, and if people want to opt out of all of the platform's data-driven advertising, they would have to pay for it, Sheryl Sandberg, the company's chief operating officer, told NBC News in an interview that aired Friday.

In an interview with "Today" co-anchor Savannah Guthrie, Sandberg again acknowledged that the company mishandled the breach that allowed Cambridge Analytica, the data analysis firm that worked with Donald Trump's 2016 presidential campaign, to harvest information from as many as 87 million Facebook users."

Who stole 314 items from the Carnegie Library rare books room?; Pittsburgh Post-Gazette, March 19, 2018

Marylynne Pitz, Pittsburgh Post-Gazette; Who stole 314 items from the Carnegie Library rare books room?

[Kip Currier: A very troubling story that will serve as a springboard for my 3/20/18 lecture/discussion of public relations crisis management in my Managing and Leading Information Services course. A few weeks ago, I gave a lecture I've been doing the past 10 years+ on "Managing Legal Issues in Libraries and Information Centers" that includes a geographically diverse "Rogues' Gallery" (props to DC Comics' The Flash comic book for the memorable appellation!) of persons identified over the past decade, who have been alleged to have committed library-related infractions and have been convicted of library-related crimes. The individual (or individuals) who perpetrated this brazen theft of rare books from the venerable Carnegie Library of Pittsburgh's Main Library and breach of public trust can be added to the Rogues' Gallery if/when apprehended and adjudicated.]

"Mr. Vinson believes that the thief may have been a library employee or employees because only a handful of people knew the security procedures.

“The books were immensely valuable. But they were also across a wide variety of fields,” he said.” Only a few people have that knowledge — a general antiquarian bookseller, a librarian or a curator would know the value. It has inside written all over it.”"

Uber Needs To Do Better When It Comes To Diversity; Huffington Post, March 28, 2017

Ryan Grenoble, Huffington Post; 

Uber Needs To Do Better When It Comes To Diversity

"After years of keeping its diversity data hidden away, Uber released its first diversity report Tuesday, under the direction of its new Chief Human Resources Officer Liane Hornsey.

The report revealed that Uber employees are mostly white and mostly male, especially at the more senior levels of the company. A full 78 percent of Uber’s workers at the director level or above are men, and 76.7 percent of the company leadership is white.

Tuesday’s disclosure is part of a concerted PR effort to right the ship at the company after a series of scandals. Uber has faced allegations of rampant sexual harassment from former employees; a high-profile lawsuit that contends Uber stole trade secrets from a Google-founded competitor; numerous high-profile departures; and a video showing CEO Travis Kalanick telling off a driver.

“​This report is a first step in showing that diversity and inclusion is a priority at Uber,” Kalanick said in a statement. “I know that we have been too slow in publishing our numbers — and that the best way to demonstrate our commitment to change is through transparency.”"

The Right to Privacy for Children Online; New York Times, 4/15/16

Teddy Wayne, New York Time; The Right to Privacy for Children Online:

"Nevertheless, it is striking that both famous billionaires, aware of how staunchly they must defend their own privacy (Beyoncé, for instance, rarely gives interviews), seemingly have few qualms about sacrificing their children’s."

Microsoft scrambles to limit PR damage over abusive AI bot Tay; Guardian, 3/24/16

Alex Hern, Guardian; Microsoft scrambles to limit PR damage over abusive AI bot Tay:

"Microsoft is battling to control the public relations damage done by its “millennial” chatbot, which turned into a genocide-supporting Nazi less than 24 hours after it was let loose on the internet.

The chatbot, named “Tay” (and, as is often the case, gendered female), was designed to have conversations with Twitter users, and learn how to mimic a human by copying their speech patterns. It was supposed to mimic people aged 18–24 but a brush with the dark side of the net, led by emigrants from the notorious 4chan forum, instead taught her to tweet phrases such as “I fucking hate feminists and they should all die and burn in hell” and “HITLER DID NOTHING WRONG”."

Free love's antidote: On the Pitt campus, it should have been free speech; Pittsburgh Post-Gazette, 2/12/11

Pittsburgh Post-Gazette; Free love's antidote: On the Pitt campus, it should have been free speech:

"University of Pittsburgh student Joseph Petrich wanted to advocate for chastity now, only to be told by university officialdom that he and his group had to leave."