Congress wants to 'inflict pain’ on Mark Zuckerberg. Is he ready for it?; Guardian, April 10, 2018

Olivia Solon, Guardian; Congress wants to 'inflict pain’ on Mark Zuckerberg. Is he ready for it?

"Taking the stand will be a major test for Zuckerberg’s communication skills. Unlike when he deals with the media, his public relations team won’t be there to cherry-pick questions from friendly parties. And Congress wants its pound of flesh.

“Congress is theatre. More than what they are going to want to learn [about the data lapses], they are going to want to inflict pain. They are going to want to be seen as being responsive to public disgruntlement with how Facebook handled the issue,” said Ari Ratner, founder of communications consultancy Inside Revolution and former Obama administration official...

Zuckerberg will want to come across as authentic and apologetic, and will, according to his testimony published on Monday, highlight the sweeping changes that the company has announced already to its privacy tools and to the way third parties can access data on the platform as well as a verification process for political advertisers and page administrators. He will probably also want to talk about Facebook’s global compliance with General Data Protection Regulation (GDPR), a broad set of privacy protections being introduced in the European Union in May."