SEB BUTCHER , Politico.eu; 2024 may be the year online disinformation finally gets the better of us
"Never before have AI-powered tools been more sophisticated, widespread and accessible to the public.
Generative AI, in its broadest sense, refers to deep learning models that can generate sophisticated text, video, audio, images and other content based on the data they were trained on. And the recent introduction of these tools into the mainstream — including language models and image creators — has made the creation of fake or misleading content incredibly easy, even for those with the most basic tech skills.
We have now entered a new technological era that will change our lives forever — hopefully for the better. But despite the widespread public awe of its capabilities, we must also be aware that this powerful technology has the potential to do incredible damage if mismanaged and abused.
For bad actors, generative AI has supercharged the disinformation and propaganda playbook. False and deceptive content can now be effortlessly produced by these tools, either for free or at low cost, and deployed on a mass scale online. Increasingly, the online ecosystem, which is the source of most of our news and information, is being flooded with fabricated content that’s becoming difficult to distinguish from reality."
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