Showing posts with label AI job displacements. Show all posts
Showing posts with label AI job displacements. Show all posts

Thursday, December 11, 2025

‘Ruined my Christmas spirit’: McDonald’s removes AI-generated ad after backlash; Agence France-Presse via The Guardian, December 10, 2025

 Agence France-Presse via The Guardian; "Ruined my Christmas spirit’: McDonald’s removes AI-generated ad after backlash

"Melanie Bridge, the chief executive of the Sweetshop Films, the company which made the ad, defended its use of AI in a post on LinkedIn.

“It’s never about replacing craft, it’s about expanding the toolbox. The vision, the taste, the leadership … that will always be human,” she said.

“And here’s the part people don’t see: the hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time.”

But that too sparked online debate.

Emlyn Davies, from the independent production company Bomper Studio, replied to the LinkedIn post: “What about the humans who would have been in it, the actors, the choir?

“Ten people on a project like this is a tiny amount compared to shooting it traditionally live action.”

Coca-Cola recently released its own AI-generated holiday ad, despite receiving backlash when it did the same last year.

The company’s new offering avoids close-ups of humans and mostly features AI-generated images of cute animals in a wintry setting."

Saturday, November 1, 2025

CEO Andy Jassy says Amazon’s 14,000 layoffs weren’t about cutting costs or AI taking jobs: ‘It’s culture’; Fortune, November 1, 2025

MARCO QUIROZ-GUTIERREZ, Fortune; CEO Andy Jassy says Amazon’s 14,000 layoffs weren’t about cutting costs or AI taking jobs: ‘It’s culture’



[Kip Currier: Nah...I'm not buying this "culture-washing" rationale.

Are you?

I wonder if the 14,000 displaced Amazon workers are buying it.]


[Excerpt]

"Speaking during the company’s quarterly earnings call Thursday, CEO Andy Jassy said laying off those employees was about a mismatched cultural fit—and nothing else.

“The announcement that we made a few days ago was not really financially driven, and it’s not even really AI-driven, not right now at least,” he said about the job cuts. “It’s culture.”

The job cuts this week, which mostly affected middle managers, follow a June memo in which Jassy said Amazon will need fewer employees thanks to the “efficiency gains” brought on by AI. In a separate memo announcing this week’s layoffs, Amazon’s senior vice president of people said the layoffs were about adapting to “transformative technology.” 

Tuesday, July 29, 2025

'AI models in Vogue?' Guess ad sparks uproar; USA TODAY, July 28, 2025

Taijuan Moorman,USA TODAY; 'AI models in Vogue?' Guess ad sparks uproar

 "Vogue and Guess are under fire for the label's use of an AI model in an advert within the magazine's latest issue.

In Vogue's latest issue, a two-page Guess ad features a model sitting at a table while wearing a pale blue romper detailed with creme floral mesh appliqué, and the same model leaning against a wall in a black-and-white chevron-patterned maxi dress, with a coordinating handbag. In fine print in the corner of the ad reads: "Produced by Seraphinne Vallora on AI."

Reactions to the use of an artificial intelligence-generated model has been swift. Social media commentary have been harsh, especially toward Vogue, with calls to discontinue support for the magazine."