Amazon’s Bestselling Herbal Guides Are Overrun by Fake Authors and AI; ZME Science, November 4, 2025

Tudor Tarita , ZME Science; Amazon’s Bestselling Herbal Guides Are Overrun by Fake Authors and AI

[Kip Currier: This is a troubling, eye-opening report by Originality.ai on AI-generated books proliferating on Amazon in the sub-area of "herbal remedies". As a ZME Science article on the report suggests, if this is the state of herbal books on the world's largest bookseller platform, what is the state of other book areas and genres?

The lack of transparency and authenticity vis-a-vis AI-generated books is deeply concerning. If a potential book buyer knows that a book is principally or wholly "authored" by AI and that person still elects to purchase that book with that knowledge, that's their choice. But, as the Originality.ai report identifies, potential book buyers are being presented with fake author names on AI-generated books and are not being informed by the purveyors of AI-generated books, or the platforms that make those books accessible for purchase, that those works are not written by human experts and authors. That is deceptive business practice and consumer fraud.

Consumers should have the right to know material information about all products in the marketplace. No one would countenance (except for bad actors) children's toys deceptively containing harmful lead or dog and cat treats made with substances that can cause harm or death. Why should consumers not be concerned in similar fashion about books that purport to be created by human experts but which may contain information that can cause harm and even death in some cases? 

Myriad ethical and legal questions are implicated, such as:

• What are the potential harms of AI-generated books that falsely pose as human authors?
• What responsibility do platforms like Amazon have for fake products?
• What responsibility do platforms like Amazon have for AI-generated books?
• What do you as a consumer want to know about books that are available for purchase on platforms like Amazon?
• What are the potential short-term and long-term implications of AI-generated books posing as human authors for consumers, authors, publishers, and societies?]

[Excerpt]

"At the top of Amazon’s “Herbal Remedies” bestseller list, The Natural Healing Handbook looked like a typical wellness guide. With leafy cover art and promises of “ancient wisdom” and “self-healing,” it seemed like a harmless book for health-conscious readers.

But “Luna Filby”, the Australian herbalist credited with writing the book, doesn’t exist.

A new investigation from Originality.ai, a company that develops tools to detect AI-generated writing, reveals that The Natural Healing Handbook and hundreds of similar titles were likely produced by artificial intelligence. The company scanned 558 paperback titles published in Amazon’s “Herbal Remedies” subcategory in 2025 and found that 82% were likely written by AI.

“We inputted Luna’s author biography, book summary, and any available sample pages,” the report states. “All came back flagged as likely AI-generated with 100% confidence.

A Forest of Fakes

It’s become hard (sometimes, almost impossible) to distinguish whether something is written by AI. So there’s often a sliver of a doubt. But according to the report, The Natural Healing Handbook is part of a sprawling canopy of probable AI-generated books. Many of them are climbing Amazon’s rankings, often outselling work by real writers...

Where This Leaves Us

AI is flooding niches that once relied on careful expertise and centuries of accumulated knowledge. Real writers are being drowned out by machines regurgitating fragments of folklore scraped from the internet.

“This is a damning revelation of the sheer scope of unlabeled, unverified, unchecked, likely AI content that has completely invaded [Amazon’s] platform,” wrote Michael Fraiman, author of the Originality.ai report.

The report looked at herbal books, but there’s likely many other niches hidden

Amazon’s publishing model allows self-published authors to flood categories for profit. And now, AI tools make it easier than ever to generate convincing, although hollow, manuscripts. Every new “Luna Filby” who hits #1 proves that the model still works.

Unless something changes, we may be witnessing the quiet corrosion of trust in consumer publishing."

Even in the digital age, Only human-made works are copyrightable in the U.S.; March 21, 2022

K&L Gates LLP - Susan Kayser and Kristin Wells , Lexology; Even in the digital age, Only human-made works are copyrightable in the U.S. 

"The U.S. Copyright Office Review Board refused copyright protection of a two-dimensional artwork created by artificial intelligence, stating that “[c]urrently, ‘the Office will refuse to register a claim if it determines that a human being did not create the work,’” see recent letter. The Compendium of U.S. Copyright Office Practices does not explicitly address AI, but precedent, policy, and practice makes human authorship currently a prerequisite.

A “Creativity Machine,” authored the work titled “A Recent Entrance into Paradise.” The applicant, Steven Thaler, an advocate for AI IP rights, named himself as the copyright claimant. Thaler’s application included a unique transfer statement: “ownership of the machine,” and further explained that the work “was autonomously created by a computer algorithm running on a machine.” Thaler sought to register the work as a work-for-hire because he owns the Creativity Machine.

AI’s “kill switch” at the U.S. Copyright Office? AI isn’t human. The Review Board relied on the Office’s compendium of practices and Supreme Court precedent dating back to 1879—long before computers were a concept—to hold that the U.S. Copyright Office will not register a claim if it determines that a human being did not create the work.

The Review Board also denied Thaler’s argument that the work made for hire doctrine allows non-human persons like companies to be authors of copyrighted material. The Board explained that works made for hire must be prepared by “an employee” or by “parties” who “expressly agree in a written instrument” that the work is for hire.

Because Thaler did not claim any human involvement in the work, the Board did not address under which circumstances human involvement in machine-created works might meet the statutory requirements for copyright protection. This is an issue that may soon arise."

You can’t copyright AI-created art, according to US officials; Engadget; February 21, 2022

K. Holt, Engadget; You can’t copyright AI-created art, according to US officials

"The US Copyright Office has once again denied an effort to copyright a work of art that was created by an artificial intelligence system. Dr. Stephen Thaler attempted to copyright a piece of art titled A Recent Entrance to Paradise, claiming in a second request for reconsideration of a 2019 ruling that the USCO's “human authorship” requirement was unconstitutional.

In its latest ruling, which was spotted by The Verge, the agency accepted that the work was created by an AI, which Thaler calls the Creativity Machine. Thaler applied to register the work as "as a work-for-hire to the owner of the Creativity Machine.”"