"Admissions
 officers say behavioral tracking helps them serve students in the 
application process. When a college sees that a qualified student is 
serious about applying based on the student’s Web behavior, it can 
dedicate more staffers to follow up...
But
 Web tracking may unfairly provide an advantage to students with better 
access to technology, said Bradley Shear, a Maryland lawyer who has 
pushed for better regulation of students’ online privacy. A low-income 
student may be a strong academic candidate but receive less attention 
from recruiters because the student does not own a smartphone or have 
high-speed Internet access at home, he said.
“I don’t think the algorithm should run the admissions department,” Shear said."
