"Admissions
officers say behavioral tracking helps them serve students in the
application process. When a college sees that a qualified student is
serious about applying based on the student’s Web behavior, it can
dedicate more staffers to follow up...
But
Web tracking may unfairly provide an advantage to students with better
access to technology, said Bradley Shear, a Maryland lawyer who has
pushed for better regulation of students’ online privacy. A low-income
student may be a strong academic candidate but receive less attention
from recruiters because the student does not own a smartphone or have
high-speed Internet access at home, he said.
“I don’t think the algorithm should run the admissions department,” Shear said."