"The
revelations may be “the straw that breaks the camel’s back,” said
Rishad Tobaccowala, chief growth officer for the Publicis Groupe, one of
the world’s biggest ad companies. “Now we know Facebook will do
whatever it takes to make money. They have absolutely no morals.”
Marketers
have grumbled about Facebook in the past, concerned that advertisements
could appear next to misinformation and hate speech on the platform.
They have complained about how the company handles consumer data and how it measures ads and its user base.
But those issues were not enough to outweigh the lure of Facebook’s
vast audience and the company’s insistence that it was trying to address
its flaws.