Bryan Armen Graham , The Guardian; The world heard JD Vance being booed at the Olympics. Except for viewers in the US
"The modern Olympics sell themselves on a simple premise: the whole world, watching the same moment, at the same time. On Friday night in Milan, that illusion fractured in real time.
When Team USA entered the San Siro during the parade of nations, the speed skater Erin Jackson led the delegation into a wall of cheers. Moments later, when cameras cut to US vice-president JD Vance and second lady Usha Vance, large sections of the crowd responded with boos. Not subtle ones, but audible and sustained ones. Canadian viewers heard them. Journalists seated in the press tribunes in the upper deck, myself included, clearly heard them. But as I quickly realized from a groupchat with friends back home, American viewers watching NBC did not.
On its own, the situation might once have passed unnoticed. But the defining feature of the modern sports media landscape is that no single broadcaster controls the moment any more. CBC carried it. The BBC liveblogged it. Fans clipped it. Within minutes, multiple versions of the same happening were circulating online – some with boos, some without – turning what might once have been a routine production call into a case study in information asymmetry.
For its part, NBC has denied editing the crowd audio, although it is difficult to resolve why the boos so audible in the stadium and on other broadcasts were absent for US viewers. But in a broader sense, it is becoming harder, not easier, to curate reality when the rest of the world is holding up its own camera angles. And that raises an uncomfortable question as the United States moves toward hosting two of the largest sporting events on the planet: the 2026 men’s World Cup and the 2028 Los Angeles Olympics.
If a US administration figure is booed at the Olympics in Los Angeles, or a World Cup match in New Jersey or Dallas, will American domestic broadcasts simply mute or avoid mentioning the crowd audio? If so, what happens when the world feed, or a foreign broadcaster, shows something else entirely? What happens when 40,000 phones in the stadium upload their own version in real time?
The risk is not just that viewers will see through it. It is that attempts to manage the narrative will make American broadcasters look less credible, not more. Because the audience now assumes there is always another angle. Every time a broadcaster makes that trade – credibility for insulation – it is a trade audiences eventually notice."
