University of South Florida , Phys.org; Fans value ethics over innovation at AI hologram concerts, new study finds
"The recent success of the ABBA Voyage virtual reunion tour and the Tupac hologram at Coachella show how audiences embrace these performances as opportunities to relive shared cultural milestones.
However, little is known about how consumers perceive the uniqueness, nostalgia and ethicality of holographic AI concerts, and how these perceptions translate into emotional and social values.
"Ethics is not optional—it's definitely strategic," said researcher Seden Dogan, assistant professor of instruction in the USF School of Hospitality and Sport Management. "When using technologies like holograms or AI to recreate past artists, ethical responsibility matters more than novelty alone."
Dogan is the lead author of the paper, "Reviving legends through holographic AI event experiences: Consumer acceptance and value insights," recently published in the International Journal of Contemporary Hospitality Management.
"Audiences care more about whether the holographic performance felt respectful and morally appropriate than about how innovative or memory-evoking it was," Dogan said."
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