Public Relations Bring Ethics Under the Spotlight; Entrepreneur, December 31, 2021

Krishna Athal , Entrepreneur ; Public Relations Bring Ethics Under the Spotlight

Contemporary PR should constantly review its codes and practices.

"Ethical public relations should not aim merely to confuse or cause equivocation but should inform and honestly influence judgment based on good reasons that advance the community. A necessary precondition of professionalism is ethically defensible behavior. Such a framework derives from philosophical and religious attitudes to behavior and ethics, laws and regulations, corporate and industry codes of conduct, public relations association codes of ethics, professional values and ethics, training and personal integrity."

I Found $90 in the Subway. Is It Yours?; The New York Times, January 24, 2019

Niraj Chokshi, The New York Times; I Found $90 in the Subway. Is It Yours?

"As I got off a train in Manhattan on Wednesday, I paid little attention to a flutter out of the corner of my eye on the subway. Then another passenger told me that I had dropped some money.

“That isn’t mine,” I told her as I glanced at what turned out to be $90 on the ground.

I realized the flutter had been the money falling out of the coat of a man standing near me who had just stepped off the train.

The doors were about to close, and no one was acting, so I grabbed the cash and left the train. But I was too late. The man had disappeared into the crowd. I waited a few minutes to see if he would return, but he was long gone. I tried to find a transit employee or police officer, but none were in sight.

I was running late, so I left. But now what? What are you supposed to do with money that isn’t yours?"

Jordan Peterson: ‘The pursuit of happiness is a pointless goal’; Guardian, January 21, 2018

Tim Lott, Guardian; 

Jordan Peterson: ‘The pursuit of happiness is a pointless goal’

"It is uncomfortable to be told to get in touch with your inner psychopath, that life is a catastrophe and that the aim of living is not to be happy. This is hardly the staple of most self-help books. And yet, superficially at least, a self-help book containing these messages is what the Canadian psychologist Jordan B Peterson has written.

His book 12 Rules for Life: An Antidote to Chaos is an ambitious, some would say hubristic, attempt to explain how an individual should live their life, ethically rather than in the service of self. It is informed by the Bible, Nietzsche, Freud, Jung and Dostoevsky – again, uncommon sources for the genre.

I doubt it has the commercial appeal of The Secret (wish for something and it will come true) and it certainly strays markedly from the territory of How to Win Friends and Influence People. But then Peterson is in a different intellectual league from the authors of most such books. Camille Paglia estimates him to be “the most important Canadian thinker since Marshall McLuhan”.