Public Relations Bring Ethics Under the Spotlight; Entrepreneur, December 31, 2021

Krishna Athal , Entrepreneur ; Public Relations Bring Ethics Under the Spotlight

Contemporary PR should constantly review its codes and practices.

"Ethical public relations should not aim merely to confuse or cause equivocation but should inform and honestly influence judgment based on good reasons that advance the community. A necessary precondition of professionalism is ethically defensible behavior. Such a framework derives from philosophical and religious attitudes to behavior and ethics, laws and regulations, corporate and industry codes of conduct, public relations association codes of ethics, professional values and ethics, training and personal integrity."

Is Ethical A.I. Even Possible?; The New York Times, March 1, 2019

Cade Metz, The New York Times; Is Ethical A.I. Even Possible?

"As activists, researchers, and journalists voice concerns over the rise of artificial intelligence, warning against biased, deceptive and malicious applications, the companies building this technology are responding. From tech giants like Google and Microsoft to scrappy A.I. start-ups, many are creating corporate principles meant to ensure their systems are designed and deployed in an ethical way. Some set up ethics officers or review boards to oversee these principles.

But tensions continue to rise as some question whether these promises will ultimately be kept. Companies can change course. Idealism can bow to financial pressure. Some activists — and even some companies — are beginning to argue that the only way to ensure ethical practices is through government regulation."

Corporate Ethics In The Era Of Millennials; NPR, 8/24/16

Paul A. Argenti, NPR; Corporate Ethics In The Era Of Millennials:

"Corporate social responsibility has been added to the growing list of demands that investors, customers and employees present to companies.

In 2015, 81 percent of Fortune 500 companies published sustainability reports, up from 20 percent in 2011, according to a report released by the Governance & Accountability Institute in June. Companies are publicizing their ethical standards and responsibility efforts, and consumers are punishing companies that appear to fall short. Even as headlines proclaim "greed is back," companies are investing time and resources into instituting more ethical practices."