Krishna Athal , Entrepreneur ; Public Relations Bring Ethics Under the Spotlight
Contemporary PR should constantly review its codes and practices.
"Ethical public relations should not aim merely to confuse or cause equivocation but should inform and honestly influence judgment based on good reasons that advance the community. A necessary precondition of professionalism is ethically defensible behavior. Such a framework derives from philosophical and religious attitudes to behavior and ethics, laws and regulations, corporate and industry codes of conduct, public relations association codes of ethics, professional values and ethics, training and personal integrity."
