Amazon’s Bestselling Herbal Guides Are Overrun by Fake Authors and AI; ZME Science, November 4, 2025

Tudor Tarita , ZME Science; Amazon’s Bestselling Herbal Guides Are Overrun by Fake Authors and AI

[Kip Currier: This is a troubling, eye-opening report by Originality.ai on AI-generated books proliferating on Amazon in the sub-area of "herbal remedies". As a ZME Science article on the report suggests, if this is the state of herbal books on the world's largest bookseller platform, what is the state of other book areas and genres?

The lack of transparency and authenticity vis-a-vis AI-generated books is deeply concerning. If a potential book buyer knows that a book is principally or wholly "authored" by AI and that person still elects to purchase that book with that knowledge, that's their choice. But, as the Originality.ai report identifies, potential book buyers are being presented with fake author names on AI-generated books and are not being informed by the purveyors of AI-generated books, or the platforms that make those books accessible for purchase, that those works are not written by human experts and authors. That is deceptive business practice and consumer fraud.

Consumers should have the right to know material information about all products in the marketplace. No one would countenance (except for bad actors) children's toys deceptively containing harmful lead or dog and cat treats made with substances that can cause harm or death. Why should consumers not be concerned in similar fashion about books that purport to be created by human experts but which may contain information that can cause harm and even death in some cases? 

Myriad ethical and legal questions are implicated, such as:

• What are the potential harms of AI-generated books that falsely pose as human authors?
• What responsibility do platforms like Amazon have for fake products?
• What responsibility do platforms like Amazon have for AI-generated books?
• What do you as a consumer want to know about books that are available for purchase on platforms like Amazon?
• What are the potential short-term and long-term implications of AI-generated books posing as human authors for consumers, authors, publishers, and societies?]

[Excerpt]

"At the top of Amazon’s “Herbal Remedies” bestseller list, The Natural Healing Handbook looked like a typical wellness guide. With leafy cover art and promises of “ancient wisdom” and “self-healing,” it seemed like a harmless book for health-conscious readers.

But “Luna Filby”, the Australian herbalist credited with writing the book, doesn’t exist.

A new investigation from Originality.ai, a company that develops tools to detect AI-generated writing, reveals that The Natural Healing Handbook and hundreds of similar titles were likely produced by artificial intelligence. The company scanned 558 paperback titles published in Amazon’s “Herbal Remedies” subcategory in 2025 and found that 82% were likely written by AI.

“We inputted Luna’s author biography, book summary, and any available sample pages,” the report states. “All came back flagged as likely AI-generated with 100% confidence.

A Forest of Fakes

It’s become hard (sometimes, almost impossible) to distinguish whether something is written by AI. So there’s often a sliver of a doubt. But according to the report, The Natural Healing Handbook is part of a sprawling canopy of probable AI-generated books. Many of them are climbing Amazon’s rankings, often outselling work by real writers...

Where This Leaves Us

AI is flooding niches that once relied on careful expertise and centuries of accumulated knowledge. Real writers are being drowned out by machines regurgitating fragments of folklore scraped from the internet.

“This is a damning revelation of the sheer scope of unlabeled, unverified, unchecked, likely AI content that has completely invaded [Amazon’s] platform,” wrote Michael Fraiman, author of the Originality.ai report.

The report looked at herbal books, but there’s likely many other niches hidden

Amazon’s publishing model allows self-published authors to flood categories for profit. And now, AI tools make it easier than ever to generate convincing, although hollow, manuscripts. Every new “Luna Filby” who hits #1 proves that the model still works.

Unless something changes, we may be witnessing the quiet corrosion of trust in consumer publishing."

What is AI slop? A technologist explains this new and largely unwelcome form of online content; The Conversation, September 2, 2025

Adam Nemeroff, Assistant Provost for Innovations in Learning, Teaching, and Technology, Quinnipiac University, The Conversation ; What is AI slop? A technologist explains this new and largely unwelcome form of online content

"You’ve probably encountered images in your social media feeds that look like a cross between photographs and computer-generated graphics. Some are fantastical – think Shrimp Jesus – and some are believable at a quick glance – remember the little girl clutching a puppy in a boat during a flood? 

These are examples of AI slop, low- to mid-quality content – video, images, audio, text or a mix – created with AI tools, often with little regard for accuracy. It’s fast, easy and inexpensive to make this content. AI slop producers typically place it on social media to exploit the economics of attention on the internet, displacing higher-quality material that could be more helpful.

AI slop has been increasing over the past few years. As the term “slop” indicates, that’s generally not good for people using the internet...

Harms of AI slop

AI-driven slop is making its way upstream into people’s media diets as well. During Hurricane Helene, opponents of President Joe Biden cited AI-generated images of a displaced child clutching a puppy as evidence of the administration’s purported mishandling of the disaster response. Even when it’s apparent that content is AI-generated, it can still be used to spread misinformation by fooling some people who briefly glance at it.

AI slop also harms artists by causing job and financial losses and crowding out content made by real creators."

Artificial intelligence is getting better at writing, and universities should worry about plagiarism; The Conversation, November 4, 2021

Michael Mindzak and Sarah Elaine Eaton , The Conversation; Artificial intelligence is getting better at writing, and universities should worry about plagiarism

"The dramatic rise of online learning during the COVID-19 pandemic has spotlit concerns about the role of technology in exam surveillance — and also in student cheating. 

Some universities have reported more cheating during the pandemic, and such concerns are unfolding in a climate where technologies that allow for the automation of writing continue to improve.

Over the past two years, the ability of artificial intelligence to generate writing has leapt forward significantly, particularly with the development of what’s known as the language generator GPT-3. With this, companies such as Google, Microsoft and NVIDIA can now produce “human-like” text.

AI-generated writing has raised the stakes of how universities and schools will gauge what constitutes academic misconduct, such as plagiarism. As scholars with an interest in academic integrity and the intersections of work, society and educators’ labour, we believe that educators and parents should be, at the very least, paying close attention to these significant developments."