Stephen Ritter, Forbes; The Ethical Data Dilemma: Why Ethics Will Separate Data Privacy Leaders From Followers
"Companies themselves should proactively take a principled stand on how they will handle the personal data they collect. There’s a saying that if a product or service is free, then the users themselves are the product. It’s a disheartening view, but unfortunately one that’s been validated too many times in recent years.
Because the commoditization of consumer data isn’t likely to end anytime soon, it’s up to the businesses that gather and profit from this data to engage directly with their customers and establish data protections they will trust."
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