The transformative potential of algorithms means that developers are now expected to think about the ethics of technology -- and that wasn't part of the job description.
"Crucially, most guidelines also insist that thought be given to the ethical implications of the technology from the very first stage of conceptualising a new tool, and all the way through its implementation and commercialisation.
This principle of 'ethics by design' goes hand in hand with that of responsibility and can be translated, roughly, as: 'coders be warned'. In other words, it's now on developers and their teams to make sure that their program doesn't harm users. And the only way to make sure it doesn't is to make the AI ethical from day one.
The trouble with the concept of ethics by design, is that tech wasn't necessarily designed for ethics."
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