No, Mark Zuckerberg, we’re not really in control of our data; The Washington Post, April 12, 2018

Geoffrey A. Fowler, The Washington Post; No, Mark Zuckerberg, we’re not really in control of our data

"If Facebook wanted us to be in control of our data, it could put at the top of its home page a button that says “stop tracking me everywhere.” (I’d even pay a subscription fee for it.) There would be another one that says “reset my data.” But the reality is, if we all used those tools, it would probably be a disaster for Facebook’s business, which is based on having the largest pile of data to target its ads. Zuckerberg doesn’t want to talk about how his business is inseparable from its surveillance.

During one exchange, Rep. Anna G. Eshoo asked a question that cut to the core of the matter: “Are you willing to change your business model in the interest of protecting individual privacy?”

Zuckerberg replied, “I'm not sure what that means.”

I think he did."