Consumer apprehension grows as US retailers adopt AI-assisted pricing tools; AP, October 18, 2026

 DEE-ANN DURBIN AND ANNE D’INNOCENZIO, AP; Consumer apprehension grows as US retailers adopt AI-assisted pricing tools

"U.S. consumers aren’t just frustrated with high prices. They’re angry and confused about the increasingly high-tech ways that restaurant chains and major retailers are setting those prices.

Digital price tags are rapidly replacing paper ones in grocery aisles. Artificial intelligence tools help businesses decide what to charge by predicting how customers might respond. Terms like “dynamic pricing” and “surveillance pricing” are stirring anxiety on social media, where users wonder if different people are getting different prices for the same product. 

Americans have grown accustomed to changing prices when booking flights, hotel rooms and rides, but the prospect of everyday spending shaped by algorithms they don’t understand and personal data they may not realize they’re sharing has touched a nerve.

“There are major tensions happening right now between who’s really going to have the power with some of these algorithms and usage of bots and AI: the companies or the shopper,” said Katie Thomas, who leads an internal consumer behavior think tank at the management consulting firm Kearney."

Maryland Is First to Ban A.I.-Driven Price Increases in Grocery Stores; The New York Times, May 1, 2026

John S.W. MacDonald, The New York Times; Maryland Is First to Ban A.I.-Driven Price Increases in Grocery Stores

"Maryland this week became the first state in America to ban grocery stores and third-party delivery services like DoorDash from using customers’ personal data to set higher prices.

The practice — supported by artificial intelligence and known as dynamic pricing or surveillance pricing — can lead to two consumers paying different amounts for the same item from the same retailer, at roughly the same time. If a store knows, for example, that one of those customers lives in a wealthier neighborhood, it can charge that person a higher price.

The bill enforcing the ban, the Protection From Predatory Pricing Act, goes into effect on Oct. 1. Merchants face fines of $10,000 for running afoul of the law, and penalties of $25,000 for repeat offenses.

“At a time when technology can predict what we need, when we need it, when we’ll pay for it and also when we’ll pay more for it,” Gov. Wes Moore of Maryland, a Democrat, said at a signing ceremony for the bill on Tuesday. “And at a time when we are watching how big companies are then using those analytics against us to make record profits, Maryland is not just pushing back. Maryland is pushing forward.”"