Poynter: When it comes to using AI in journalism, put audience and ethics first; Poynter Institute, September 12, 2024

 Poynter Institute; Poynter: When it comes to using AI in journalism, put audience and ethics first

"Download a PDF of the full report, “Poynter Summit on AI, Ethics & Journalism: Putting audience and ethics first.”

Rapidly advancing generative artificial intelligence technology and journalism have converged during the biggest election year in history. As more newsrooms experiment with AI, the need for ethical guidelines and audience feedback have surfaced as key challenges.

The Poynter Institute brought together more than 40 newsroom leaders, technologists, editors and journalists during its Summit on AI, Ethics & Journalism to tackle both topics. For two days in June 2024, representatives from the Associated Press, the Washington Post, Gannett, the Invisible Institute, Hearst, McClatchy, Axios and Adams along with OpenAI, the Online News Association, the American Press Institute, Northwestern University and others, debated the use of generative AI and its place within the evolving ethics of journalism

The goals: Update Poynter’s AI ethics guide for newsrooms with insight from journalists, editors, product managers and technologists actually using the tools. And outline principles for ethical AI product development that can be used by a publisher or newsroom to put readers first.

Data from focus groups convened through a Poynter and University of Minnesota partnership underscored discussion, while a hackathon tested attendees to devise AI tools based on audience trust and journalistic ethics.""

Your newsroom needs an AI ethics policy. Start here.; Poynter, March 25, 2024

Kelly McBride , Poynter; Your newsroom needs an AI ethics policy. Start here.

"Every single newsroom needs to adopt an ethics policy to guide the use of generative artificial intelligence. Why? Because the only way to create ethical standards in an unlicensed profession is to do it shop by shop.

Until we create those standards — even though it’s early in the game — we are holding back innovation.

So here’s a starter kit, created by Poynter’s Alex Mahadevan, Tony Elkins and me. It’s a statement of journalism values that roots AI experimentation in the principles of accuracy, transparency and audience trust, followed by a set of specific guidelines.

Think of it like a meal prep kit. Most of the work is done, but you still have to roll up your sleeves and do a bit of labor. This policy includes blank spaces, where newsroom leaders will have to add details, saying “yes” or “no” to very specific activities, like using AI-generated illustrations.

In order to effectively use this AI ethics policy, newsrooms will need to create an AI committee and designate an editor or senior journalist to lead the ongoing effort. This step is critical because the technology is going to evolve, the tools are going to multiply and the policy will not keep up unless it is routinely revised."