SC company agrees to pay Buc-ee's $850k, destroy items with beaver logo; Greenville News, September 9, 2026

 Joyce Orlando, Greenville News; SC company agrees to pay Buc-ee's $850k, destroy items with beaver logo

"A South Carolina store is set to pay Buc-ee's more than $850,000 after a court settlement that said the store infringed on the company's trademark beaver logo.

In May 2025, the wildly popular gas station and convenience center sued the North Charleston company Born United for selling merchandise that the company stated infringed on its trademark beaver. In September, Born United agreed to pay the Texas-based company approximately $850,000, plus the South Carolina company could never use Buc-ee's famous beaver logo (or anything similar) on any of its products, according to court documents from the United States District Court in Charleston.

The South Carolina ruling is just one of many trademark infringement lawsuits Buc-ee's is currently involved in."

US Trademark Office cancels Marvel, DC's 'Super Hero' marks; Reuters, September 26, 2024

Blake Brittain , Reuters; US Trademark Office cancels Marvel, DC's 'Super Hero' marks

"A U.S. Trademark Office tribunal has canceled a set of "Super Hero" trademarks jointly owned by comic giants Marvel and DC at the request of a London-based comic book artist, according to a Thursday order.

The USPTO's Trademark Trial and Appeal Board ruled for S.J. Richold's Superbabies Ltd after Disney's Marvel and Warner Bros' DC did not file an answer to Superbabies' request to invalidate the marks.

Spokespeople and attorneys for Marvel and DC did not immediately respond to requests for comment. Superbabies attorney Adam Adler of Reichman Jorgensen Lehman & Feldberg said in a statement that the ruling was "not just a win for our client but a victory for creativity and innovation."

"By establishing SUPER HEROES' place in the public domain, we safeguard it as a symbol of heroism available to all storytellers," Adler said."