Here's who owns what when it comes to AI, creativity and intellectual property; World Economic Forum, October 10, 2025

Seemantani Sharma, Co-Founder, Mabill Technologies | Intellectual Property & Innovation Expert, Mabill Technologies, World Economic Forum ; Here's who owns what when it comes to AI, creativity and intellectual property

"Rethinking ownership

The intersection of AI, consciousness and intellectual property requires us to rethink how ownership should evolve. Keeping intellectual property strictly human-centred safeguards accountability, moral agency and the recognition of human creativity. At the same time, acknowledging AI’s expanding role in production may call for new approaches in law. These could take the form of shared ownership models, new categories of liability or entirely new rights frameworks.

For now, the legal balance remains with humans. As long as AI lacks consciousness, it cannot be considered a rights-holder under existing intellectual property theories. Nonetheless, as machine intelligence advances, society faces a pivotal choice. Do we reinforce a human-centred system to protect dignity and creativity or do we adapt the law to reflect emerging realities of collaboration between humans and machines?

This is more than a legal debate. It is a test of how much we value human creativity in an age of intelligent machines. The decisions we take today will shape the future of intellectual property and the meaning of authorship, innovation and human identity itself."

It’s Westworld. What’s Wrong With Cruelty to Robots?; The New York Times, April 23, 2018

Paul Bloom and Sam Harris, The New York Times; It’s Westworld. What’s Wrong With Cruelty to Robots?

"This is where actually watching “Westworld” matters. The pleasure of entertainment aside, the makers of the series have produced a powerful work of philosophy. It’s one thing to sit in a seminar and argue about what it would mean, morally, if robots were conscious. It’s quite another to witness the torments of such creatures, as portrayed by actors such as Evan Rachel Wood and Thandie Newton. You may still raise the question intellectually, but in your heart and your gut, you already know the answer."