Jon Delano, KDKA 2 CBS Pittsburgh; Post-Gazette Is Going Digital, At Least On Some Days, With An Ad Campaign That Is Raising Eyebrows
"The PG has billboards up around town and television ads on-air, featuring those who say they will never go digital.
One TV advertisement: “PGe and PG NewsSlide, who the bleep needs
them. Last time I went on line they tried to track my cookies. They’ll
never get my cookie recipe.”
Another TV advertisement: “Now they’re telling me PG is going digital. They can stick their digital. I’m not doing that.”
“It’s a little insensitive to the readers who really are connected to print, who really depend on print,” said [Andrew] Conte [director of Point Park University’s Center for Media Innovation].
Not true, says [Allan] Block [chairman of Block Communications that owns the PG]."
Showing posts with label ad campaign. Show all posts
Showing posts with label ad campaign. Show all posts
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