Is this (finally) the end for X? Delicate Musk-Trump relationship and growing rivals spell trouble for platform; The Guardian, November 17, 2024

Siân Boyle , The Guardian; Is this (finally) the end for X? Delicate Musk-Trump relationship and growing rivals spell trouble for platform

"As recently as 2022, Musk tweeted that “for Twitter to deserve public trust, it must be politically neutral, which effectively means upsetting the far right and the far left equally.” He tweeted that “Trump would be 82 at end of his term, which is too old to be chief executive of anything, let alone the United States of America.”

Months later, when Musk bought Twitter for $44bn, he fired content moderators and charged for account verification, which meant people could buy influence. Twitter was rebranded to X, shed millions of users and reinstated Trumps’s account, suspended after the White House insurrection in January 2021.

The proliferation on X of alt-right diatribe, hate speech and bots, as well as Musk’s own clash with the UK government during the riots in August, have led to mounting disquiet among X users. The Guardian and Observer announced last week that their presence on the site was now untenable and they would no longer post. Stephen King, the author, left, saying it had become “too toxic”. Oscar-winners Barbra Streisand and Jamie Lee Curtis have departed the platform.

“X has become effectively Truth Social premium,” said Mark Carrigan, author of Social Media for Academics, referring to Trump’s hard-right social media platform. And the talk in technology circles is that Trump’s Truth Social could be folded into X.

If that happens, whose interests take priority? Would Musk suppress criticism of the authoritarian governments he does business with, or promote it? In the Donald and Elon media show, who is the puppet or paymaster?

“If that happens, it will be the ultimate amplification machine for Trump’s ideas – a political super-app masquerading as social media,” said James Kirkham of Iconic, which advises brands including Uber and EA Sports on digital strategies. “Forget Facebook or Fox News; the true heart of the GOP’s digital strategy could be X.”"

The exodus from X to Bluesky has happened – the era of mass social media platforms is over; The Guardian, November 15, 2024

Gaby Hinsliff, The Guardian; The exodus from X to Bluesky has happened – the era of mass social media platforms is over

"Platforms come and go, but this feels different: the final death of the idea that social media could ever be the internet’s town square, a global meeting place for ideas that would broaden all our horizons. Now, the future of social media looks increasingly segregated for users’ safety, like rival fans at football."

BLUESKY SURGES WITH 700,000 NEW MEMBERS AS USERS FLEE X AFTER US ELECTION; CEO Today, November 12, 2024

CEO Today; BLUESKY SURGES WITH 700,000 NEW MEMBERS AS USERS FLEE X AFTER US ELECTION

"Bluesky Surges with 700,000 New Members as Users Flee X After US Election: A Social Media Revolution in the Making

In the wake of the US election, a quiet revolution has been unfolding in the world of social media. The platform Bluesky has seen a dramatic increase in user growth, with over 700,000 new members joining in just one week following the election results. This surge has propelled Bluesky’s user base to 14.5 million globally, up from 9 million in September. The platform’s meteoric rise is largely attributed to disillusioned social media users seeking a safer, more regulated alternative to X (formerly Twitter), especially after the platform underwent a radical transformation under Elon Musk's ownership and his association with US president-elect Donald Trump.

Bluesky, which originated as a project within Twitter before becoming an independent platform in 2022, has quickly become a refuge for those seeking a break from the rising tide of far-right activism, misinformation, and offensive content that has overtaken X in recent months. As X grapples with growing controversy and user dissatisfaction, Bluesky is capitalizing on the opportunity to position itself as a civil and balanced alternative...

The Growing Backlash Against X and Musk’s Vision

The rise of Bluesky is part of a broader trend of backlash against X since Elon Musk's acquisition of the platform. Under Musk’s leadership, X has shifted its focus, alienating a significant portion of its user base. In the aftermath of the US election, many have expressed concerns about the platform's increasing alignment with far-right political groups and its potential transformation into a propaganda tool for Trump and his supporters.

For example, a prominent critic of X, historian Ruth Ben-Ghiat, who had 250,000 followers on X, noted that she picked up 21,000 followers within her first day on Bluesky after moving to the platform. She shared her concerns about X's potential evolution into a far-right radicalization machine under Musk’s stewardship. Ben-Ghiat said, "After January, when X could be owned by a de facto member of the Trump administration, its functions as a Trump propaganda outlet and far-right radicalization machine could be accelerated."

This sentiment reflects the growing sense of unease among users about the political direction of X. As Musk’s political ties become clearer and his rhetoric becomes more controversial, users who once considered X a neutral platform for conversation now see it as a space increasingly hostile to their values. For many, Bluesky is emerging as the antidote to this growing disillusionment."