BLUESKY SURGES WITH 700,000 NEW MEMBERS AS USERS FLEE X AFTER US ELECTION; CEO Today, November 12, 2024

CEO Today; BLUESKY SURGES WITH 700,000 NEW MEMBERS AS USERS FLEE X AFTER US ELECTION

"Bluesky Surges with 700,000 New Members as Users Flee X After US Election: A Social Media Revolution in the Making

In the wake of the US election, a quiet revolution has been unfolding in the world of social media. The platform Bluesky has seen a dramatic increase in user growth, with over 700,000 new members joining in just one week following the election results. This surge has propelled Bluesky’s user base to 14.5 million globally, up from 9 million in September. The platform’s meteoric rise is largely attributed to disillusioned social media users seeking a safer, more regulated alternative to X (formerly Twitter), especially after the platform underwent a radical transformation under Elon Musk's ownership and his association with US president-elect Donald Trump.

Bluesky, which originated as a project within Twitter before becoming an independent platform in 2022, has quickly become a refuge for those seeking a break from the rising tide of far-right activism, misinformation, and offensive content that has overtaken X in recent months. As X grapples with growing controversy and user dissatisfaction, Bluesky is capitalizing on the opportunity to position itself as a civil and balanced alternative...

The Growing Backlash Against X and Musk’s Vision

The rise of Bluesky is part of a broader trend of backlash against X since Elon Musk's acquisition of the platform. Under Musk’s leadership, X has shifted its focus, alienating a significant portion of its user base. In the aftermath of the US election, many have expressed concerns about the platform's increasing alignment with far-right political groups and its potential transformation into a propaganda tool for Trump and his supporters.

For example, a prominent critic of X, historian Ruth Ben-Ghiat, who had 250,000 followers on X, noted that she picked up 21,000 followers within her first day on Bluesky after moving to the platform. She shared her concerns about X's potential evolution into a far-right radicalization machine under Musk’s stewardship. Ben-Ghiat said, "After January, when X could be owned by a de facto member of the Trump administration, its functions as a Trump propaganda outlet and far-right radicalization machine could be accelerated."

This sentiment reflects the growing sense of unease among users about the political direction of X. As Musk’s political ties become clearer and his rhetoric becomes more controversial, users who once considered X a neutral platform for conversation now see it as a space increasingly hostile to their values. For many, Bluesky is emerging as the antidote to this growing disillusionment."