Dying in Darkness: Jeff Bezos Turns Out the Lights in the Washington Post’s Opinion Section; Politico, February 26, 2025

MICHAEL SCHAFFER , Politico; Dying in Darkness: Jeff Bezos Turns Out the Lights in the Washington Post’s Opinion Section

"In personally announcing that he was dramatically re-orienting the editorial line, and in fact wouldn’t even run dissenting views, Bezos added another sharp example to a narrative that represents a grave threat to the Post’s image: The idea that its owner is messing around with the product in order to curry favor with his new pal Donald Trump, who has the power to withhold contracts from Amazon and other Bezos companies.

The paper’s image is not some abstract question for journalism-school professors. It’s a matter of dollars and cents. If readers don’t trust a publication’s name, no amount of Pulitzer-worthy scoops will fix it. For Bezos, a guy who believes that the Post needs to gain a broad-based audience, it’s a baffling blind spot...

Owners may get the final say at publications they own, but the wisest among them have let their newsrooms and editorial boards make their own decisions without fear or favor. That’s to prevent the very impression that Bezos is making — that of a mogul trying to disguise his own predilections as independent thought...

Yet even as leadership talked about amping up readership, the owner personally alienated real and potential readers: first by spiking the endorsement, then by showing up in the line of moguls at Trump’s inauguration and now by declaring that the publication would have one editorial line for all of its contributors. It all made his publication look wimpy, or possibly corrupt.

Instead of being an occasionally fussy repository of mostly mainstream points of view, the venerable publication’s opinion pages now risk looking like a vessel for a very rich owner to curry favor with the man who runs the government. It’s going to be hard to keep that image from sticking to the whole organization — including the non-wimpy, non-corrupt reporting corps that keep digging up scoops on the administration.

Bezos, of all people, should know this: He’s the branding whiz who came up with “Democracy Dies in Darkness.”

Among many journalists, Wednesday’s bombshell announcement is being debated as a matter of media ethics: Was Bezos within his rights as an owner to call the tune on opinion matters? Or was this type of process meddling a violation of norms that go back at least to the 1950s?...

“I am of America and for America, and proud to be so,” he added. “Our country did not get here by being typical. And a big part of America’s success has been freedom in the economic realm and everywhere else. Freedom is ethical — it minimizes coercion — and practical; it drives creativity, invention and prosperity.”

Sounds good late at night in the dorm room. But does said freedom include, say, the freedom to start a union at an Amazon warehouse? Or run a business without worrying that some monopolistic e-commerce behemoth is going to drive you under? Come to think of it, these sound like great subjects for energetic debate on a pluralistic op-ed page somewhere. Too bad Bezos, instead of embracing the great American history of arguing about freedom, announced that he’s not so keen on debate."