‘The greatest propaganda op in history’: Trump’s reshaping of US culture evokes past antidemocratic regimes; The Guardian, February 16, 2025

David Smith  , The Guardian; ‘The greatest propaganda op in history’: Trump’s reshaping of US culture evokes past antidemocratic regimes

"Long a master of branding, Trump is making propaganda a core element of his strongman presidency. This comes as little surprise to critics who regard it as an extension of last year’s election campaign in which he sold himself as a champion of the forgotten people and victim of a weaponised justice department.

Tara Setmayer, a former Republican communications director on Capitol Hill, said: “Donald Trump’s re-election is the greatest, most successful propaganda op in history. Propaganda is why Donald Trump is president again and they know this, which is why they undermined the press, expertise and science.”

Since taking office, Trump has outpaced his predecessors by signing 64 executive orders and 27 memos and proclamations in less than a month. His blitz on immigration, trade and the federal bureaucracy was expected. But the president’s aggressive approach to reshaping national identity through symbolism and language has taken opponents by surprise.

When Trump used his inaugural address to assert his vision of US dominance by promising to change the name of the Gulf of Mexico to the Gulf of America, the former secretary of state Hillary Clinton burst out laughing. But the switch came with a sinister edge.

This week, the White House banned the Associated Press, one of the world’s biggest news outlets, because it has not changed its stylebook entry for Gulf of Mexico to Gulf of America (the AP serves numerous countries that do not recognise the new name). The punitive measure prompted CNN to invoke “newspeak” from George Orwell’s novel 1984, in which language is a tool of control and can be narrowed to limit thought."