Yik Yak has returned — and so have reports of cyberbullying, students say; The Record by Recorded Future, February 18, 2022

Emma Vail , The Record by Recorded Future; Yik Yak has returned — and so have reports of cyberbullying, students say

"Yik Yak, an anonymous social media app that was shuttered in 2017 after coming under fire for facilitating cyberbullying, was resurrected last year with an emphasis on new protective measures including anti-bullying guardrails. But students and watchdog groups are already reporting instances of abuse, and say that the new safeguards aren’t enough to stop people from using the app for cyberbullying. 

The app’s targeted consumers are college and high school students, allowing users to post or ‘Yak’ anonymously to others within a 5-mile radius. First launched in 2013 by Furman University students Tyler Droll and Brooks Buffington, the app experienced a rollercoaster of initial success followed by sharp criticism that would lead to its demise in 2017. 

Advertised to be a safer and welcoming space, the app relaunched in August of 2021. New measures were put in place to ensure user safety including a downvote system. Posts that get 5 downvotes by other users are immediately removed from the platform. Yik Yak has implemented a one-strike-and-you’re-out policy that will ban the user from the app if the “violation is serious,” as stated on the website."