The sudden rush of vulgar trademarks; The Boston Globe, June 23, 2018

Sonia K. Katyal, The Boston Globe; The sudden rush of vulgar trademarks

"There are now at least three different kinds of marks which can be registered without challenge. The first category includes marks that comprise, well, hate speech — the name of the pro football team in Washington, as an example. The second falls into Tam’s context — self-referential marks. 

But the third group is different. Like a team playing defense, these trademark owners seek to register marks to keep the rest of the public from doing so.

In perhaps the most surprising result of the court’s ruling, the applicants for several of the most offensive terms did so not to sell merchandise, but to stop others from doing the same."