The sudden rush of vulgar trademarks
"There are now at least three different kinds of marks which can be
registered without challenge. The first category includes marks that
comprise, well, hate speech — the name of the pro football team in
Washington, as an example. The second falls into Tam’s context —
self-referential marks.
But the third group is different. Like a team playing defense, these
trademark owners seek to register marks to keep the rest of the public
from doing so.
In perhaps the most surprising result of the
court’s ruling, the applicants for several of the most offensive terms
did so not to sell merchandise, but to stop others from doing the same."
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