There are no formal rules for what is ethical — or even legal — in the location data business. That needs to change.
"Companies should have to maintain data with adequate security protections, including encryption
at rest and in transit. Employees at companies that collect data on
millions of consumers should undergo privacy and ethics training.
Companies should require clients and other people who use the data to
promise that they will not use the tech and data for unethical or
discriminatory practices — and should penalize those that act
unethically. Regulation should force companies to create ethics
committees where management and employees must discuss their privacy and
ethical data use policies regularly."
