Is Privacy Still a Big Deal Today?

"Americans value their privacy, but they are also resigned to giving up their personal data in order to transact with a company. Is there a better way for both sides to get what they want? This opinion piece by Kartik Hosanagar (@khosanagar) and Tai Bendit examines that question. Hosanagar is a professor of technology and digital business at Wharton. He was previously a cofounder of online marketing firm Yodle Inc. Bendit is a senior at Wharton studying economics with a concentration in operations, information, and decisions. He is joining LinkedIn as a business strategy and analytics analyst.

A version of this article was previously published on LinkedIn."