Kari Paul, The Guardian; Who owns ‘brain rot’? Inside the international legal drama over a beloved meme
"One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins...
The character has generated a great deal of money and stands to create much more – he will soon be joining Fortnite as a skin. But who should benefit from this virality?
That question is at the heart of a lawsuit filed in the US district court’s northern district of California, where a games company is suing the French creative agency Mementum, which represents Noxa, over the right to use Triple T as a character in a popular Roblox game.
Eben Jeda, co-founder of Mementum Lab, said he started the agency with the goal of modernizing economic infrastructure around internet-native works, the creators of which are often completely cut out of any resulting profit."
