Ethics In AI: Why Values For Data Matter; Forbes, December 18, 2020

Marc Teerlink, SAP, Global Vice President of Intelligent Enterprise Solutions & Artificial Intelligence, Forbes; Ethics In AI: Why Values For Data Matter

"The Double-Edged Sword of AI and Predictive Analytics

This rising impact can be both a blessing and a concern. It is a blessing — for example when AI and Predictive analytics are using big data to monitor growing conditions, to help an individual farmer make everyday decisions that can determine if they will be able to feed their family (or not).
Yet it can also be real concern when biased information is applied at the outset, leading machines to make biased decisions, amplifying our human prejudices in a manner that is inherently unfair.

As Joaquim Bretcha, president of ESOMAR says, “technology is the reflection of the values, principles, interests and biases of its creators”...

What’s the takeaway from this? We need to apply and own governance principles that focus on providing transparency on how Artificial Intelligence and Predictive Analytics achieve its answer.

I will close by asking one question to ponder when thinking about how to treat data as an asset in your organization:

“How will machines know what we value if we don’t articulate (and own) what we value ourselves?” *

Dig deeper: Want to hear more on ethics in AI, transparency, and treating data as an asset? Watch Marc’s recent masterclass at Web Summit 2019 here. 

*Liberally borrowed from John C Havens “Heartificial Intelligence”"