Taijuan Moorman,USA TODAY; 'AI models in Vogue?' Guess ad sparks uproar
"Vogue and Guess are under fire for the label's use of an AI model in an advert within the magazine's latest issue.
In Vogue's latest issue, a two-page Guess ad features a model sitting at a table while wearing a pale blue romper detailed with creme floral mesh appliqué, and the same model leaning against a wall in a black-and-white chevron-patterned maxi dress, with a coordinating handbag. In fine print in the corner of the ad reads: "Produced by Seraphinne Vallora on AI."
Reactions to the use of an artificial intelligence-generated model has been swift. Social media commentary have been harsh, especially toward Vogue, with calls to discontinue support for the magazine."
