Ken Bensinger and Stuart A. Thompson, The New York Times ; An Army of Paid Creators Is Carpeting the Web With Political Content
Unlike celebrity influencers with large followings, these creators produce a blizzard of videos for a fraction of the cost of traditional online campaigns and, in the process, shift public conversation.
"Judging from his TikTok feed, Drew was struggling to get by as a young man living near Dallas. Grocery bills were skyrocketing, he said, and he was looking for thrift stores to help keep costs down.
In reality, according to his LinkedIn profile, Drew was a man from Utah named Alex Forrester, who said he was now in Florida. “All of it was paid for,” he said in a video posted in late June, which was later deleted. “I don’t even live in Texas,” adding an expletive.
Mr. Forrester, who did not respond to requests for comment, is one of more than 100 content creators identified by The New York Times who in recent months have been paid as much as $30 per post by a progressive group to create videos about affordability for social media.
Similar campaigns this year have paid ordinary people to promote a Republican candidate for Los Angeles mayor, to oppose a regulatory bill pushed by the crypto industry and to call for tighter regulation of artificial intelligence. Early this month, an unidentified nonprofit group offered up to $1,500 for videos on TikTok, YouTube and Instagram that support “mail voting working correctly.”...
Functioning more like birdshot than a single bullet, these high-volume social media campaigns represent the new vanguard of modern political influence, saturating the internet with a topic until it is all but unavoidable. That can help game social media network algorithms so that they treat coordinated content as organic, spreading the message even wider. Built from dozens or hundreds of posts from accounts you’ve never heard of, they amount to an echo chamber on a budget.
“This is digital astroturfing, plain and simple,” said Samuel Woolley, a professor at the University of Pittsburgh who studies how new technologies can be used to manipulate public opinion on the web. “The more people see an idea online, the more inured to it they become and the more commonplace and acceptable it becomes.”"
