How Companies Can Take a Global Approach to AI Ethics; Harvard Business Review (HBR), August 5, 2024

Swanand Deodhar, 

Favour Borokini, and 

Ben Waber, 

Harvard Business Review (HBR) ; How Companies Can Take a Global Approach to AI Ethics

"Getting the AI ethics policy right is a high-stakes affair for an organization. Well-published instances of gender biases in hiring algorithms or job search results may diminish the company’s reputation, pit the company against regulations, and even attract hefty government fines. Sensing such threats, organizations are increasingly creating dedicated structures and processes to inculcate AI ethics proactively. Some companies have moved further along this road, creating institutional frameworks for AI ethics.

Many efforts, however, miss an important fact: ethics differ from one cultural context to the next...

Western perspectives are also implicitly being encoded into AI models. For example, some estimates show that less than 3% of all images on ImageNet represent the Indian and Chinese diaspora, which collectively account for a third of the global population. Broadly, a lack of high-quality data will likely lead to low predictive power and bias against underrepresented groups — or even make it impossible for tools to be developed for certain communities at all. LLMs can’t currently be trained for languages that aren’t heavily represented on the Internet, for instance. A recent survey of IT organizations in India revealed that the lack of high-quality data remains the most dominant impediment to ethical AI practices.

As AI gains ground and dictates business operations, an unchecked lack of variety in ethical considerations may harm companies and their customers.

To address this problem, companies need to develop a contextual global AI ethics model that prioritizes collaboration with local teams and stakeholders and devolves decision-making authority to those local teams. This is particularly necessary if their operations span several geographies."

Talking About Ethics Across Cultures; Harvard Business Review, 12/23/16

Mary C. Gentile, Harvard Business Review; Talking About Ethics Across Cultures:

"The program in Delhi started as many of these programs do: A group of cordial but skeptical participants sat with arms crossed and gentle smirks, leaning back in their chairs. When I finally was able to coax one of them to express what they were thinking, he said: “Madam, we are very happy to have you here and we are happy to listen to what you have to say about ethics and values in the workplace. But this is India, and we are entrepreneurs — we can’t even get a driver’s license without paying a bribe.”

He was raising an issue I had struggled with when developing the program, which is called Giving Voice to Values. My aim was to take a new approach to values-driven leadership development, one that was a stark departure from the way companies and educators had been teaching business ethics. For years, training in this area was based on the assumption that the way to build an ethical workplace was to educate employees on laws, ethical norms, and company values so that they could decide what the “right” thing to do was in any particular situation. I became increasingly convinced, however, that many folks already knew what was right — and many of them even wanted to do it — but they felt pressured to do otherwise by the competitive environment, by their colleagues and managers, by their customers, and often, as the participant in my Delhi program pointed out, by the cultural context in which they were operating.

I’ve learned by sharing the Giving Voice to Values approach with audiences around the world — in India, Nigeria, South Africa, Ghana, China, the Philippines, the U.A.E., Cairo, Moscow, Costa Rica, Argentina, Uruguay, Australia, and all over Europe — that there are key ways to building ethical workplaces across cultures."