The Media Industry’s Race To License Content For AI; Forbes, July 18, 2024

  Bill Rosenblatt, Forbes; The Media Industry’s Race To License Content For AI

"AI content licensing initiatives abound. More and more media companies have reached license agreements with AI companies individually. Several startups have formed to aggregate content into large collections for AI platforms to license in one-stop shopping arrangements known in the jargon as blanket licenses. There are now so many such startups that last month they formed a trade association—the Dataset Providers Alliance—to organize them for advocacy.

Ironically, the growing volume of all this activity could jeopardize its value for copyright owners and AI platforms alike.

It will take years before the panoply of lawsuits yield any degree of clarity in the legal rules for copyright in the AI age; we’re in the second year of what is typically a decade-long process for copyright laws to adapt to disruptive technologies. One reason for copyright owners to organize now to provide licenses for AI is that—as we’ve learned from analogous situations in the past—both courts and Congress will consider is how easy it is for the AI companies to license content properly in determining whether licensing is required."

The Demise Of Copyright Toleration; Techdirt, May 24, 2018

Robert S. Schwartz, Techdirt; The Demise Of Copyright Toleration

"Although denying fair use, these content owners were acknowledging a larger truth about copyright, the Internet, and even the law in general: It works largely due to toleration. Not every case is clear; not every outcome can be enforced; and not every potential legal outcome can be endured. Instead, “grey area” conduct must be impliedly licensed, or at least tolerated.

Counsel then or now could not have cited a single court holding on whether the private, noncommercial recording of a song is a lawful fair use. Long before the Supreme Court in Sony Corp. of America v. Universal City Studios, Inc. said that video home recording from broadcasts as a fair use, the music industry could have pursued consumers for home audio recording from vinyl records. But the risk of losing and establishing a bad precedent was too great.

Toleration endured because fair use, and the practicalities of enforcement, had to be endured by content owners. They recognized that their own creative members also relied on fair use in adapting and building on the works of contemporaries as well as earlier generations. They also realized that offending consumers by suing them might not be a good idea – a reason (in addition to the possibility of losing) why the Sony plaintiffs dropped the individual consumer defendants they had originally named."