For a century, journalists have had a voluntary ethics code. Editors are giving it an AI-era reboot; Associated Press via Fox40 News, September 1, 2026

JOCELYN NOVECK, Associated Press via Fox40 News; For a century, journalists have had a voluntary ethics code. Editors are giving it an AI-era reboot

"Walk into a corner of a newsroom somewhere and you can often find it affixed to a bulletin board, perhaps peeking out from behind the coffee pot: the Society of Professional Journalists’s Code of Ethics. It’s less than a thousand words, fitting neatly on a poster. 

But those words — organized around four key journalistic principles — are important enough, asserts Dan Axelrod, that they just might save our democracy.

“I’m going to just say it,” says Axelrod, chairman of the SPJ Ethics Committee and former longtime Gannett business reporter. ”This is the way to protect democracy. This is to protect society. There but for the grace of God goes a society without journalists.”

Axelrod is talking not only about the existence of the code but the need, every so often, to update it. It’s a laborious process, taking about a year and countless hours of meetings and feedback, virtual and in person. 

Yet as the media landscape seems to shift daily and new technologies emerge, SPJ has decided that the time is at hand — for the first time in 12 years, and only the sixth in the code’s century-long history...

But why update in the first place? The first reason — hardly a surprise — is the rapid emergence of AI.

“We were thinking about artificial intelligence and how it’s used and sometimes misused by news organizations,” Roberts says, “as they confront that new technology that saves them money, but also causes a lot of trouble if it’s not used effectively and ethically.”

Another issue concerns the very term “professional journalists.” Recent years have seen a huge increase in independent, so-called “creator journalists.” The SPJ thinks they, too, should have a code to guide them. (The code, as always, is a voluntary guide and not enforceable.)

One key goal is to address an existential crisis in the field: an increasing lack of public trust in the media."

A board to oversee Georgia journalists sounds like Orwellian fiction. The proposal is all too real.; The Washington Post, April 8, 2019

Margaret Sullivan, The Washington Post; A board to oversee Georgia journalists sounds like Orwellian fiction. The proposal is all too real.

"Granted, journalists are far from perfect, and their practices deserve to be held to reasonable standards. But there already is pretty good agreement about journalistic ethics, available for all to see.

Respectable news organizations have codes of ethics — many of them available to the public. The Society of Professional Journalists has a well-accepted code as well."

Fox News crew ‘watched in disbelief’ as Montana’s Greg Gianforte ‘slammed’ and ‘began punching’ reporter; Washington Post, May 25, 2017

Fred Barbash, Washington Post; Fox News crew ‘watched in disbelief’ as Montana’s Greg Gianforte ‘slammed’ and ‘began punching’ reporter

"The Gazette referenced an incident at a campaign event in which a Gianforte took questions from the audience, including a man who said:

“Our biggest enemy is the news media. How can we rein in the news media?”

The man then looked at the Ravalli Republic reporter sitting next to him and raised his hands as if he would like to wring his neck.

Gianforte smiled and pointed at the reporter.

“We have someone right here,” the candidate said. “It seems like there is more of us than there is of him.”

That and “other questionable interactions Gianforte had with reporters … must now be seen through a much more sinister lens,” the Gazette said. “What he passed off as a joke at the time now becomes much more serious.”

The Gianforte campaign, it added, “should be appalled” by its statement “that would seem to justify the fight when it said the Bozeman Republican had tussled with a ‘liberal journalist.’ How would the campaign have known the reporter’s political beliefs? And, is it suggesting that it’s acceptable to put your hands on a reporter if you believe their political views are different from yours?”

The Society of Professional Journalists denounced the alleged assault, saying “it is never acceptable to physically harm or arrest a journalist who is simply trying to do his or her job.”"