Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes; The Conversation, May 28, 2026

 Daryl Lim, Associate Dean for Research and Strategic Partnerships, Penn State, The Conversation; Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes

"As a law professor, I was struck by Swift’s filings because they highlight a new legal frontier in artificial intelligence.

Most AI-related litigation has centered on copyright law, which protects creative works such as songs, books, photographs and recordings from being copied, distributed, adapted or publicly performed without permission.

But TAS Rights Management’s recent move involves trademark law, not copyright. The filings aren’t really about protecting Swift’s lyrics or albums. Instead, they’re about preventing AI-generated voices and images from misleading people into believing she has endorsed a product, political message or cause."