Anthony Ha , TechCrunch; Sam Altman says Sora will add ‘granular,’ opt-in copyright controls
"OpenAI may be reversing course on how it approaches copyright and intellectual property in its new video app Sora.
Prior to Sora’s launch this week, The Wall Street Journal reported that OpenAI had been telling Hollywood studios and agencies that they needed to explicitly opt out if they didn’t want their IP to be included in Sora-generated videos.
Despite being invite-only, the app quickly climbed to the top of the App Store charts. Sora’s most distinctive feature may be its “cameos,” where users can upload their biometric data to see their digital likeness featured in AI-generated videos.
At the same time, users also seem to delight in flouting copyright laws by creating videos with popular, studio-owned characters. In some cases, those characters might even criticize the company’s approach to copyright, for example in videos where Pikachu and SpongeBob interact with deepfakes of OpenAI CEO Sam Altman.
In a blog post published Friday, Altman said the company is already planning two changes to Sora, first by giving copyright holders “more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.”"
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