The assignment: Build AI tools for journalists – and make ethics job one; Poynter, July 8, 2024

Barbara Allen , Poynter; The assignment: Build AI tools for journalists – and make ethics job one

"Imagine you had virtually unlimited money, time and resources to develop an AI technology that would be useful to journalists.

What would you dream, pitch and design?

And how would you make sure your idea was journalistically ethical?

That was the scenario posed to about 50 AI thinkers and journalists at Poynter’s recent invitation-only Summit on AI, Ethics & Journalism. 

The summit drew together news editors, futurists and product leaders June 11-12 in St. Petersburg, Florida. As part of the event, Poynter partnered with Hacks/Hackers, to ask groups attendees to  brainstorm ethically considered AI tools that they would create for journalists if they had practically unlimited time and resources.

Event organizer Kelly McBride, senior vice president and chair of the Craig Newmark Center for Ethics and Leadership at Poynter, said the hackathon was born out of Poynter’s desire to help journalists flex their intellectual muscles as they consider AI’s ethical implications.

“We wanted to encourage journalists to start thinking of ways to deploy AI in their work that would both honor our ethical traditions and address the concerns of news consumers,” she said.

Alex Mahadevan, director of Poynter’s digital media literacy project MediaWise, covers the use of generative AI models in journalism and their potential to spread misinformation."