Monday, July 1, 2024

Prevent An AI Disaster Like The One At McDonald’s By Serving Up Ethics; Forbes, July 1, 2024

 Bruce Weinstein, Ph.D., Forbes; Prevent An AI Disaster Like The One At McDonald’s By Serving Up Ethics

"Would you like some bacon with your ice cream? How about an order of 260 Chicken McNuggets? These are but a few of the menu mishaps that occurred after McDonald’s incorporated AI into its drive-through experience.

The comic results of this technological mishap are the stuff of late-night television shows, but the core issues are anything but funny. No company wants its promising initiatives to become fodder for comedians.

The best way for your company to prevent an AI-generated disasters like this one is to embed ethical considerations into every step of the process you use to take an idea to market.

Here are three guidelines for making sure your business doesn’t become a feature on The Late Show with Stephen Colbert’s “Meanwhile” segment."

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