Showing posts with label who owns persona data. Show all posts
Showing posts with label who owns persona data. Show all posts

Saturday, November 10, 2018

Our lack of interest in data ethics will come back to haunt us; TNW, November 3, 2018

Jayson Demers, TNW; Our lack of interest in data ethics will come back to haunt us

"Outreach and attention

We can’t solve these ethical dilemmas by issuing judgments or making a few laws. After all, ethical discussions rarely result in a simple understanding of what’s “right” and what’s “wrong.” Instead, we should be concentrating our efforts on raising awareness of these ethical dilemmas, and facilitating more open, progressive conversations.

We need to democratize the conversation by encouraging consumers to demand greater ownership, control, and/or transparency over their own data. We need to hold companies accountable for their practices before they get out of hand. And we need the data scientists, entrepreneurs, and marketers of the world to think seriously about the consequences of their data-related efforts — and avoid sacrificing ethical considerations in the name of profits."