Vjosa Isai, The New York Times; Planning a World Cup Watch Party at a Bar? The ‘FIFA Police’ Are Lurking
Some businesses advertising watch parties in Canada’s two host cities are wary of running afoul of FIFA’s trademark, which protects advertising “World Cup” events.
"Sports teams and athletic organizations, such as FIFA, the International Olympic Committee and others, are aggressive about protecting their intellectual property because their names, logos and brands are considered commercial assets."
