Google overhauls its privacy policies; San Jose Mercury News, 1/24/12

Mike Swift, San Jose Mercury News; Google overhauls its privacy policies:

"Google (GOOG) on Tuesday said it would consolidate and simplify its large litter of privacy policies into a single umbrella statement, reflecting the company's plan to increasingly meld what were once separate services into a single experience.

But while the Internet giant is following a course recommended by many privacy advocates, it's unclear whether the new effort will find broad support among privacy advocates.

Google said it would consolidate more than 60 separate privacy policies into one, describing how Google collects and uses data from and about its hundreds of millions of users. The change cuts by more than 80 percent the number of words consumers will have to read. The company plans to put its new privacy policy into effect March 1."

For Online Privacy, Click Here; New York Times, 1/19/12

Tanzina Vega, New York Times; For Online Privacy, Click Here:

"On Friday, the Digital Advertising Alliance, a group of digital advertising trade organizations, will unveil its first ad campaign ever explaining what the icon is and how it helps users control ads they see online. The campaign, one of the largest domestic consumer privacy campaigns to date, comes as advertisers, technology companies and privacy advocates await a final report from the Federal Trade Commission on online privacy...

In addition to the commission’s final report, the White House is expected to prepare its own report on digital privacy."