What Are “Ethics in Design”?; Slate, August 13, 2018

Victoria, Sgarro, Slate; What Are “Ethics in Design”?

"Examples of product design that fail on the ethics front are all too easy to find—like news feeds promoting fake news, ride-hailing companies psychologically exploiting workers, and virtual home assistants perpetuating negative gender stereotypes. It’s not that product designers don’t care about the ethical ramifications of their work—far from it. It’s that, too often, they assume that such considerations fall outside of their job description

Mike Monteiro, co-founder and design director of Mule Design and author of the influential essay “A Designer’s Code of Ethics,” says that this ignorance has become an issue with the rapid change in scope of design over the past decade. “Designers have been running fast and free with no ethical guidelines,” he told me. “And that was fine when we were designing posters and sites for movies. But now design is interpersonal relationships on social media, health care, financial data traveling everywhere, the difference between verified journalism and fake news. And this is dangerous.” 

Increasingly, though, the industry is taking ethics seriously. Every year at SXSW, John Maeda, the global head of computational design and inclusion at Automattic, presents the “Design in Tech Report,” which serves as a kind of State of the Union on design in technology. This year, Maeda focused on inclusion as the future of design. Maeda defines inclusive design as designing products for a broader audience—whether that’s people with disabilities, people living outside of the U.S., people of color, or older people. On his list of “the top 10 most critical issues and challenges currently facing design,” “ethics in design” came in third, behind “design not having a ‘seat at the table’ ” (No. 1), and “diversity in design and tech” (No. 2)."