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, The Washington Post; From boycotts to ‘good-buys,’ consumers are showing support for DEI"Similar grassroots efforts are materializing across the country as brands such as Walmart, Meta and Google ratchet down diversity programs in the face of legal and political headwinds. Consumers are spearheading short-lived spending embargoes against companies that retreat from DEI, or “buycotts,” to reward minority-owned small businesses and brands that say they value diversity. Such efforts reflect some consumers’ heightened focus on conscientious spending, experts say, and a willingness to withhold their dollars from companies whose values clash with theirs.
Among the calls to action circulating on social media is Friday’s “economic blackout” organized by John Schwarz, founder of the People’s Union USA. The group, which bills itself as a nonpartisan, grassroots movement dedicated to economic resistance, is urging Americans to do zero spending for 24 hours to raise awareness about certain retailers’ positions on DEI and convey that many Americans are struggling while corporations are raking in big profits."
